Create eBooks to Market Your Business & Gain Passive Income!
Kindle eBook sales have exceeded print books on Amazon since 2011! Because of this Amazon Kindle Direct Publishing has exploded in popularity and sales!
It’s a huge market, and it’s ripe and ready for you to tap into to create a passive income online.
It is also a fabulous way to market your brand online so that clients and customers know who you are and that you know what you’re talking about.
Once they know about you and how you can help them by giving answers to their questions, they will seek you out for more!
Despite the social media temptation of Pinterest, Instagram, and YouTube, we still want to read some good books.
Instead of reading books in a hard copy we prefer the digital format of an eBook.
- You can use this as a free or paid giveaway on your website, to promote your business.
- You can sell Amazon Kindle eBooks passively to make money online.
Multimedia and social media have not turned our minds into a mush, as predicted by many experts. They have just changed the way we access books and how we read them.
WHY DO PEOPLE PREFER READING EBOOKS TO HARD COPY BOOKS?
If you want a book, just use the internet to download your favorite book from Amazon into a Kindle or Kindle app and within 30 seconds you will be reading your book on your Kindle e-reader, tablet, iPad, computer or cellphone.
What makes eBooks so compelling is the fact that you can easily access them anywhere you like.
You also don’t have to carry about a bulky book nor worry about where you’re going to store all your books at home.
There is no need to carry extra weight because all your favorite books will be on your Kindle app. Whether you are travelling or going to a business meeting, you will always have your book by your side.
Sales of eBooks are growing
Recently, the increase in sales of eBook on Amazon Kindle has turned into a major trend.
The traditional publishers are working hard to adapt to the technology which makes it hard to ignore.
Recently, Yahoo stated that there has been an increase of 4,400%, which means that sales rose from $68 million to $3 billion in a short number of 5 years. That means 25 to 30% of all books have been sold online. However, it is the sales data that come from famous publishers.
There are many bloggers and common publishers who are making multiple streams of income by selling their eBooks on Amazon and their sales have not been recorded yet.
Types of eBooks
Writing eBooks is one of the most creative ways to make money. However, if you are planning to get into this business, it is important that you know there is a variety of types and formats of eBooks you need to know about. Paid and free eBooks are also available.
Bloggers are sharing free eBooks to get the email address of their readers. The size of eBooks varies from 10-15 pages to 50-60 pages or more.
There are two important types of formats you need to know about. 
- The PDF (or Portable Document Format) creates electronic documents in exactly the format intended. It is a favorite document format for readers and sellers because it is easy to access. You can sell or give it away from your website and people can easily download it from there.
- The propriety version (whereby YOU own it) is a good format because 70 to 80% of eBooks available on Amazon Kindle has the MOBI version. It is the format accessible on smartphones as well.
There are other formats available, but they are not very well known and it is better that you do not get confused with them.
Reasons to create eBooks
If you are wondering that why writing an eBook is important, here we have some of the reasons to help you understand the HUGE benefits of creating an eBook…..
- It will help you build an email list
- Helps to enhance the credibility of your brand. Customer will consider you an expert in your niche
- Being published on Amazon creates an authority factor, which means that people will show more interest in your work and books.
- You can generate a decent amount of income.
- You will get a chance to put your thoughts into a structural format
- It will help you create passive income. As long as your eBook is online you can generate extra money.
Steps for creating your e-book
It is important that you know how to write an eBook, because that is the only way you can create a product that will appeal to more customers, by getting your book online.
It is very easy to create a Kindle eBook. Here we have the steps that will help you write a perfect book.
1-Write the content
When you are planning to create a Kindle eBook, it is important that you research and collect information first.
Know what your customers need and select the niche and topic that you have knowledge about. It will be easier for you to write about a niche that you are already aware of.
Your information needs to be relevant to the target audience that you are hoping will buy it. Therefore, it needs to be authentic and high-quality, so that all information in your eBook will be reliable.
Once you have all the information, it will get easier for you to write the content. 
Make it easy and readable to assure that even a layman can understand everything.
2-Add testimonials or interviews
In case you find some testimonials about the topic that you are writing on or there is an interview you have done before, make sure to add them.
You can add the interview and testimonials at the end or someplace in the middle. It will help enhance the credibility of your products. Your readers will know that you are sharing authentic information with them.
3-Format your eBook
Once you have created Kindle eBook it is important that you pay attention to format.
The raw format should be converted into something interesting. Some of the things you need to consider are.
- Write a very attractive and engaging title, so that your customers will automatically click on the link. It should show the main idea of your eBook and use keywords that people are likely to use when they are searching for a particular topic.
- Make sure you add heading titles to separate the paragraphs and make it look more appealing. Add H1, H2 and H3 titles because it will format the article in a better way.
- You can add bullets or numbering list in different portions of the article because it will enhance the overall look and will be easier for people to read.
- The font style and font size should be easily readable as well.
4-Proofread and edit
Once you are sure that your eBook is complete, and you have adjusted all the format, it is important that you proofread the entire content.
You might have to edit some points or add more heading titles.
Make sure that your data is free from any kinds of errors or typos.
5-Have an attractive cover
A common mistake most people make while sharing their eBook on Amazon is that they don’t have an appealing cover.
The first thing people will see is the title and the cover of your book. If they are not appealing they will not buy your book.
So, ensure that you hire a designer who can help you with an attractive cover.
This doesn’t have to be expensive, as there are places online that will create a cover for you at a competitive price.
6-Convert your eBook
Once your book is ready to be published you will have to convert it to a Kindle format.
Most of us write a book in the docx format in Microsoft Word because that is the common format available.
It needs to be converted into the PDF or MOBI format. The choice is yours but having your book in both formats is a better option because you will be able to share it on Amazon and on other platforms as well.
If you share it on different platforms, it will get easier for you to make more sales and thereby increase your income online.
Tips for marketing your eBook
Once you have created the perfect eBook, it is important that you advertise your book properly because that is the only way you can attract readers and generate some income.
Here are some of the best marketing strategies that will help you attract readers in a limited time.
1-Publish on Amazon
Amazon Kindle Direct Publishing is the first thing you have to consider.
You will have to create an Amazon account on which you will be publishing your eBook.
Make sure that you write a very attractive and appealing description that will give your readers an idea about what they will get inside. If you want, you can share the name of chapters as well.
Use a few keywords in a natural way, that readers may use when searching for a book to read.
Use keywords with high search rate in a description and while tagging your book. It will allow your readers to easily find the book.
2-Free giveaways
In order to attract readers to buy the book, you should give free giveaways. It will give your readers an idea that you are sharing authentic information and your product is worth their money. Few things you can share for free are.
- First few chapters that will make the readers want more.
- Share a few free ebooks before you can share your main eBook.
- Give them discount coupons or gift cards or buying the book from Amazon store
3-Influencer marketing
It is important that you generate more leads when it comes to selling the eBook online. You can get help from the influencers. They are available on all platforms.
They can share information about your eBook, ask their viewers to check your eBook or share a positive review of your product.
It will enhance the online credibility of your product and you will be able to generate more leads. Assure that you select an influencer who has the same niche as yours. In this way, both of you will have some customers.
4-Social media marketing 
Do not forget to get some help from social media marketing when you are planning to sell an eBook on Amazon. You should make a Facebook account, Instagram handles and a Twitter account.
Post about it on all social media platform even before your book is out in the market. It will help you attract more readers because they will be interested in reading what you have to offer. More customers will be waiting for your book to be released.
Some Dos and Don’ts of Successful Marketing
Here are some of the dos and don’ts you need to consider.
Try not to Get Overwhelmed
Because you’re composing a book doesn’t mean you need to worry. With an arrangement set up, you can complete your work step by step until completion.
You simply need to make a timetable for different stages of when you will compose it. Break it down into sections and it will make it much more manageable and seem less overwhelming.
Write down how you will showcase the book and when each errand should be done, and tick them off, once they have been completed.
Define a goal finish and distribution date. You can initially offer it at a bargain and ask for a book review in return for the discounted price.
It’s a matter of putting aside time every day. You can’t simply chip away at this a section at a time, or else, it’ll never be completed.
Do Choose a Topic You Know About
You need to write with confidence and enthusiasm.
Keep in mind, you can simply outsource the written work to a specialist also. There are many places available that can write the book for you at a very reasonable price.
Try not to Make Your Writing Complicated or Flowery
Ensure all your content is anything but difficult to peruse and easy for people to understand.
It’s smarter to write in a conversational way and not in a scholarly way. That way, your readers are more likely to connect with what you have to tell them and purchase more from you in the future.
Once you will pay attention to these tips, it will get easier for you to create and market an eBook that everyone will love to read.
Bottom line
- If you want to generate multiple streams of income and gain new customers and clients by selling your Kindle eBook on Amazon, ensure that you select a niche and topic you are most comfortable with.
- You need to show your readers that you are a professional and have the information that they need to know about.
- Format your eBook properly, so your readers will easily get the main idea and they will enjoy reading the book and come back for more!
- You might have to wait a little while for it to sell when you are marketing your eBook.
- It takes time for people to know who you are, what information you have to give and if it is relevant for them. Once you have that, then it should gain momentum quite nicely.
You will then have ongoing passive income and a way to market your business for free to get new clients
Make sure that you show your customers why your eBook is the best and how it can help them solve the issues they have been dealing with. Keep marketing your eBook repeatedly because millions of customers might not know about your product.
Once you have started, don’t stop!
If you have followed what I suggested and continue to write more eBooks, then your passive income will grow along with them.
People will also become aware of who you are and that you are knowledgeable about a subject that they are interested in.
This, in turn, should bring in more customers and clients to your business.
Have fun along the way
